Innovative Marketing Technology
Core Marketing Platform

Delivering the right message to the right customer at the right time and place is crucial in today’s increasing competitive market.  CPG’s SASP™ platform is a rules based multi-channel marketing engine that becomes the central hub and core marketing platform for all customer and prospect communications that will help you achieve this “holy grail” of marketing.  Through dynamic content and multi–channel, real time communication capabilities the SASP™ platform quickly becomes an essential strategic asset to your financial institution and your brand by “giving legs” to existing marketing technology and data mart investments such as MCIF and CRM systems as well as advanced other analytics and predictive modeling capabilities.  SASP™ also allows your financial institution to establish and automatically execute tailored strategies for each customer to achieve your objectives, whether its relationship deepening, on-boarding, retention, account quality, or providing enticements for a customer to modify their banking behavior in a more profitable way (example: increased debit card usage).  As the central hub of your financial institution’s a marketing strategy SASP™ provides upstream data, messaging and prompts to your customer’s communication channels to ensure a synchronized customer experience whether the customer is interacting via the web, direct mail, ATM, call center, or the banking centers.

Agile Development
Agile at Critical Point Group

At Critical Point Group we tightly couple our delivery model with our business goals and those of our clients.  We do this by applying Lean & Agile methods to our technology delivery.  We recognize the core benefits of letting business vision and goals drive every task we undertake, and our cross-functional teams deliver value quickly so that our client's feedback drives the emergence of a choreographed marketing plan implemented by our configurable SASP marketing platform.

Your engagement with Critical Point Group starts with Business Solutions Roadmap that stages prioritized work into our short delivery cycle.  We unfold details at just the right time to keep focused on your highest priorities.  Our structured, disciplined approach places a premium on building quality into our products using automated testing to allow change-tolerance in everything we do.  We synchronize all work on a daily basis, and keep all work visible.  Agile maximizes our ability to create choreographed marketing solutions with the ability to change direction as needed.  

Critical Point Group's management team has deep heritage in the application of Lean, Agile & Scrum to technical product development.  Guy Beaver, CIO, is a recognized author and trainer, and has successfully implemented Agile in all types of organizations, from world-class financial services companies to start-ups.

For further reading, see:

Agile Journal Article: Agile-V Scorecard
Agile Journal Article: Eye on the Prize
Scrum Alliance Article: Perfect Planning 
Lean Product Development Summit 2007